OnePlus was established on 16 December 2013 by previous Oppo VP Pete Lau and Carl Pei. As indicated by Chinese open records, OnePlus’ just institutional investor is Oppo Electronics. Lau denied that OnePlus was a completely possessed auxiliary of Oppo and expressed that Oppo Electronics and not Oppo Mobile (the telephone maker) is a significant financial specialist of the company and that they are “in chats with different speculators.”
The OnePlus primary objective was to structure a cell phone that would offset top of the line quality with a lower cost than different telephones in its group, accepting that clients would “Never Settle” for the lower-quality gadgets created by different organizations. Lau clarified that “we will never be diverse only for being unique. Everything done needs to improve real client involvement with everyday use.”
He likewise indicated yearnings of being the “Muji of the tech business”, stressing its emphasis on excellent items with oversimplified, easy to understand plans. Proceeding with Lau’s relationship with the stage from the Oppo N1 OnePlus went into a selective permitting concurrence with Cyanogen Inc. to put together its items’ Android circulation with respect to a variation of the mainstream custom ROM CyanogenMod and utilize its trademarks outside of China.
The organization revealed its first gadget, the OnePlus One, on 23 April 2014 which was proposed to catch showcase from the Google Nexus arrangement. In December 2014, close by the arrival of the OnePlus One in India solely through Amazon, The company additionally reported designs to build up a nearness in the nation, with plans to open 25 authority stroll in administration focuses crosswise over India.
On 16 December 2014, The Supreme Court of India and Delhi High Court restricted the import and closeout of OnePlus One telephones following a claim by Micromax asserting it has eliteness for transportation telephones with Cyanogen OS programming in India. On 21 December 2014, the boycott was lifted. The gadget keeps on being delivered with Cyanogen OS; in any case, a modified adaptation of Android extraordinarily structured by the company and named OxygenOS has been discharged, enabling later OnePlus gadgets to be sold in India.
OnePlus made its items accessible in Southeast Asia just because, joining forces with Lazada Indonesia on 23 January 2015 and was relied upon to extend during that year all through the area. In June 2016, the company chose to haul out of the Indonesian market because of neighborhood guidelines for imported 4G cell phones limiting offers of the OnePlus 2.